Advancement in today’s technology is what continues to spark hiring opportunities for new roles that never before existed. For example, with the uptick in consumers’ social media engagement and the daily reactions (whether positive or negative) to viral platform posts, came a heavy demand for small and large employers to hire a team of communication experts and social media managers to stay ahead of the 24-hour news cycle. These changes have allowed companies to respond accordingly while remaining relevant and savvy.
Below, members of Forbes Business Development Council discuss 11 key positions that may be underutilized at certain organizations or didn’t exist when the business first started out. Moving forward, these are roles that will contribute to a company’s overall success and steady growth in the industry.
1. Growth Manager
A growth manager is one who is responsible for the overall success of the company. At first sight, it might seem like this person is not doing anything at all—simply communicating with clients, the team or reviewing suitable marketing platforms. But, it’s actually a hard job to “feel” the company, its clients, internal team and see it “blossom.” – Yulia Koroleva, Code Inspiration
2. Demand Generation
These are the frontline employees at the office of any company who contribute to the overall brand, marketing and inside sales strategies across a spectrum of customer touchpoints. This includes web, social, digital channels, account-based marketing, pipeline generation and brand positioning. – Sayantan Dasgupta, Gramener
3. Marketing Coordinator
We always had different team members specializing in content creation, copywriting and ad management. However, having a dedicated expert who manages the technical side has been a game changer for us. Previously, management would get dragged into troubleshooting, managing and setting up integrations. However, having a dedicated expert on hand has fast-tracked our campaign launches. – Russ Stephens, Association of Professional Builders
4. Customer Service
Customer service is one of the areas that differentiate our organization from the others. Our team members proactively help customers plan their orders to ensure a smooth operation on both sides—with as few surprises as possible. Our customers appreciate this very much and over time have given us more and bigger projects to manage, knowing that we take great care of their business. – Gabriel Tan, GUAVA Amenities
5. Chief Financial Officer
Many startup companies are lacking a CFO with general accounting expertise, but it’s the most necessary skill set for entrepreneurs to push into their organization. Usually, there is hesitancy based on a lack of familiarity with the language of accounting. Knowing your numbers, understanding how to improve margin and tightly managing cash are critical skill sets to have in a functioning business. – Chris Yount, Independent Board Advisor
6. Sales Enablement Manager
A sales enablement manager is one of the first employees, and therefore, has the ability to watch a company grow. It is evident that this position has brought unity and customer-centricity to the forefront of everything we do. The principles of reducing silos and ensuring that all customer-facing members are well prepared to construct great customer relationships and experiences are second to none. – Britta Lorenz, PDAgroup GmbH
7. Education Expert
The perfect candidate will never come directly off the street. Everyone will need to ramp up and learn first before they can develop their own ideas to innovate. I built the educational program for the past two companies that I’ve worked with in sales. The education program is the single most important tool I’ve implemented to create predictable success in sales and my customer success functions. – Rhon Daguro, Socure, Inc.
8. Product Manager
Specifically, in high tech, the product manager is a role that barely existed when I started my career. When done correctly, this role acts as the president of a product. Product managers must solve current problems, grow revenue and define the future product, based on market feedback. It can be a strategic and vital role. – Mark Stiving, Impact Pricing
9. Value-Based Sales Expert
Having a team devoted to value-based selling can elevate your sales function from good to great. Most business leaders understand the benefits of a value-based selling motion, but it also needs resources to make the most impact. Since formalizing this team over the last few years, our value-selling framework has helped to increase deal sizes and win rates in every vertical on every team. – Ed Calnan, Seismic
10. Data Science And Business Analyst
The treasure trove of data that is becoming more abundant by the day to small and large organizations means nothing if it’s not properly sorted, insightful and actionable. Tomorrow’s most effective leaders will have the ability to convey action from meaningful data within their leadership skill set arsenal, yielding more effective organizations. – Daniel Stratton, Cisco Meraki
11. Chief Operations Officer
When we started, we all did everything, but as we grew, we needed a gatekeeper and someone to make sure the spokes on the bicycle tires were tight and we were pedaling in the same direction. The COO position has been invaluable to our expansion efforts and growth. – Wayne Elsey, The Funds2Orgs Group